Incoma Research
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INCOMA GfK, s.r.o.
Kavčí Hory Office Park,
Na hřebenech II 1718/10,
140 00 Praha 4, Česká republika

tel.: +420 251 117 541
E-mail: info@incoma.cz
›› English version
 
Shopping Monitor CEE 2010

With the ongoing trend of global process determining development of local and regional markets, the retail branch, which could hardly stay unaffected, becomes more international. But, do the consumers change the same way in all countries of the region of CENTRAL AND EASTERN EUROPE? Are they similar in their shopping patterns or remain different country by country?

Since 1999 there is finally a tool to monitor this topic according to comparable methods and measures. The companies INCOMA and GfK have developed a research product, mapping in a complex way shopping behaviour and retail preferences of consumers.
 

 
The unique comparison of shopping preferences in Central and Eastern European countries performs an essential source of information for retailers, suppliers and investors active in CEE region./b>
 
The latest issue informs about:
  • NEW! Do shoppers buy organic food?
  • What are differences between shopping behaviour of consumers in particular countries?
  • Which factors have impact on their choice of a shopping place?
  • Which store formats do they prefer?
  • What do they think about individual chains?
  • Which chains do they like most and why?
  • Do they shop by car?
  • Are they influenced by retailer leaflets?
  • Do shoppers buy private labels?
  


 

Answers to these and many other questions can be found in the study - for more information about the contents see next side. The study is published in February 2010 and is available both as a hardcopy and as electronic data (Adobe Acrobat - PDF). The study is available in English.

For more information on the report please refer to:
INCOMA GfK, Kavčí Hory Office Park, Na hřebenech II 1718/10, 140 00 Praha 4, +420 251 117 549, fax +420 251 117 542, e-mail cabal@incoma.cz

Price Euro 4.750,-
Surcharge for CD version or any additional printed copy Euro 150,-
 


 

Charts, tables and and explanatory comments:

  • Development and comparison of shopping habits
  • Types of stores preferred
  • Preference of store format in different socio-demographic groups

 

  • Factors influencing the choice of a store in each of the countries
  • The most preferred retail chains
  • Satisfaction with the main shopping place
  • Shopping by car, attitudes to leaflet campaigns and to private labels

 

 

  • Development of spontaneous, aided and active awareness of retail chains
  • Top lists based on consumer rating of all important retail chains regarding price, range of assortment, quality of shopping environment
  • Positioning of particular store formats in individual countries (in consumer view)

For those who are interested in an in-depth view into shopping preferences in particular countries, we can recommend the national reports.

 
 

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