WHO ARE WE?

Company and the group:

• INCOMA specialises on several areas which make up its key competences: retail and distribution, shopper behaviour, regional analyses, real estate development, industrial and b2b research, and hospitality
• INCOMA is considered the leader in the Czech market in its areas of activity
• The enterprise was founded in 1991 and has become a part of the GfK Group in 2000, which is the third biggest research group worldwide and the most important one in the region of Central and Eastern Europe
• The company name has been changed to INCOMA GfK, s.r.o. in July 2009
• INCOMA organises research projects within the international GfK network in the whole region of Central and Eastern Europe; INCOMA is also a competence centre of GfK CEE for the research of trade and shopping habits

People:

• We are convinced that a working team of competent, committed and trustworthy people is the source of real competence
• INCOMA thus builds its team on the basis of long-term relationships and provides most space to people who have got long-term experience in marketing research and/or practice

HOW DO WE WORK?

• We always work within the context of the complete issue, which is considered an inseparable unit: from the identification of problems and the understanding of issues through the in-depth analysis and consulting to measuring of the results’ effectiveness
• We start with detailed discussion about the issue in question, we believe that a close contact with clients during a project can decisively increase the value and the utilisation of results
• Pragmatic attitude to the methodology – we design combinations from a wide spectrum of research techniques (quantitative, qualitative, observational, expert, etc.) which provide clients with the best price/benefit ratio
• The provision of a report is not the end of it – a workshop with the client’s team is the best way how to transfer results in the effective way and understandably
• Our way of working is open, understandable and focussed on the practical use: We assist our clients who enter the market research for the first time or who do not have their own capacity to analyse research data
• High quality of our work and the satisfaction of our clients play the most important role for us. We thus permanently aim to increase the standard and the quality of our products and services and we pay big attention to regular quality control of processes and outputs for our clients. INCOMA Research is also a member of the SIMAR organisation – the association of agencies involved in the market research in the Czech Republic

WHAT DO WE OFFER?

• Solutions which work and result not only in knowledge, but make money and bring customers
• Excellent and long-term knowledge of the market and its development trends
• Understanding of our partners on the client side
• The high “value-added” of the research – the value is based on the market understanding, not in its description
• Solution proposals focussed on concrete issues – the research methods mean just the way how to get answers and we thus often combine various approaches within a single project
• “Benchmarks” for a wide scope of tasks – the key INCOMA projects have been running since the 1990s in a number of countries in the Central European region
• We set up market standards in a number of areas (retail structure, position of chains, shopping behaviour, regional analyses, etc.)
• We introduce a number of new things and innovations to the research methodology and develop our own approaches, reacting to market changes and changes in the customer behaviour
• INCOMA regularly cooperates with tens of domestic and international clients. We consider our clients as our partners with whom we look for solutions to specific problems related to market activities. We thus pay a lot of our attention to the understanding of our client’s situation and to the proper selection of research tools. In addition to standardised products, we are ready to discuss their specific problems related to commercial market activities or to individual regions with potential parties interested in our services. We always prepare a customised offer of our services, tailor made to specific needs of our clients.

AND IN ADDITION:

• We always try to make cooperation with us not only effective and beneficial, but also pleasant in a human way