INCOMA Research is intensively involved in the analyses of selected market segments since 1991. Fleet management (operation and managenet of company car fleets) belongs to one of the most important market segments as well as another relevant services and products (insurance, financing, servicing, assistance, sale of petrol, tyres etc.). Our analyses cover both passenger and commercial vehicles segments.

Standardised branded analytical products and tools:

• INCOMA Fleet Monitor – regular analysis of attitudes and preferences of decision makers referring to the purchases and operation of company passenger cars and another relevant products and services
• INCOMA LCV Monitor - regular analysis of attitudes and preferences of decision makers referring to the purchases and operation of company light commercial vehicles (up to 3,5 tons) and another relevant products and services
• INCOMA Truck Monitor – regular analysis of attitudes and preferences of decision makers referring to the purchases and operation of company commercial vehicles (over 3,5 tons) and another relevant products and services
• INCOMA GPA (Growth Potential Analysis) - analytical tool based on complex evaluation of growth opportunities of company, brand, product category (inc. comodities) or particular product; identification of growth possibilities and opportunities of company, brand, product category or particular product is the most valuable benefit of the tool.
• INCOMA CSM (Customer Satisfaction Measurement) – identification of customers satisfaction, comparison of service quality with competition, analysis of willingness to repeated purchase, attitudes towards own and competitive brands from the point of view of your customers (this product is tailored mostly for marketing management of individual automotive brands, for leasing companies, insurance institutions, petrol stations chains,..).

Another analytical products

• Brand image analyses
• Ussage and attitude analyses
• Complex analyses of external market environment as the support for strategy formulation
• Complex analyses as the support for decision on business diversification
• Analyses of service quality provided on point of sale / point of contact with the customer (based on mystery shopping technique)

Selected outputs of our analyses use to be presented at annual Horeca conference Fleet Management organised by INCOMA Consult (www.fleetmanagement.cz).

Our clients

Representations of individual car brands, leasing and insurance companies, financial investors, suppliers of car accessory and its distributors are mostly our clients.