INCOMA Research is intensively involved in the analyses of selected market segments since 1991. This company monitors continuously the development of distribution and distribution structures in the Czech Republic since the beginning of 90s. Except the traditional retail (represented by new formats of supermarkets, hypermarkets and discont stores), the most dynamic market segment is ATC (alternative trade channels). The most important ATC subsegments are public and institutional catering, petrol station chains, vending systems and direct supplies of selected customer categories (out-of-home segment / OOH). We cover these topics fully in the Czech and Slovak Republics. Due to the membership in GfK network, we can realise any relevant project in whole Europe.

Standardised branded analytical products and tools:

• INCOMA Horeca Overview – analytical product based on continuous monitoring of development of horeca market, bringing detailed information on current state of this important distribution channel
• INCOMA Horeca Monitor - analytical product based on continuous monitoring of purchases of food and other categories by the outlet operators
• INCOMA Horeca Vision 2008 – – the mid-term prohnosis of development of the Czech horeca market (based on opinions and ideas of leading experts)
• INCOMA Office Procurement Monitor - analytical product based on continuos monitoring of purchases of office equipment and another products and services used within the operation of companies and organisations
• INCOMA GPA (Growth Potential Analysis) - analytical tool based on complex evaluation of growth opportunities of company, brand, product category (inc. comodities) or particular product; identification of growth possibilities and opportunities of company, brand, product category or particular product is the most valuable benefit of the tool.
• INCOMA CSM (Customer Satisfaction Measurement) – in relation to users of hotel, restaurant, exhibition or trade services – identification of customers satisfaction, comparison of service quality with competition, analysis of willingness to repeated purchase, attitudes towards own and competitive brands
• INCOMA CSM (Customer Satisfaction Measurement) - in relation to partners on B2B level - identification of customers satisfaction, comparison of service quality with competition, analysis of willingness to repeated purchase, attitudes towards own and competitive brands from the point of view of those clients who purchase the products and use them as the source for their products (i.e. food, beverages, kitchen technologies,…)

Another analytical products

• Brand image analyses
• Ussage and attitude analyses
• Complex analyses of external market environment as the support for strategy formulation
• Complex analyses as the support for decision on business diversification
• Analyses of service quality provided on point of sale / point of contact with the customer (based on mystery shopping technique)

Selected outputs of our analyses use to be presented at annual Horeca Summit organised by INCOMA Consult (www.horeca21.cz).

Our clients

Suppliers of FMCG, distributors of FMCG, suppliers of technologies, investors and operators of horeca outlets are mostly our clients.