Industrial and B2B marketing research belongs to the portfolio of INCOMA GfK since mid 1990s. INCOMA GfK is a competent supplier of industrial and B2B marketing research in the Czech Republic, Slovakia and other CEE countries (thanks to the direct membership in GfK Group).

Our Clients

We regularly co-operate with both local and international customers. It concerns important players on business - to -business market, both producers, distributors and providers of services. INCOMA has won recognition namely in the area of building industry, agriculture, machinery industry (inc. automotive industry), telecommunication and information technologies, new projects are gaining ground in the field of utilities and other public services (energy, water and gas supply, sewage, waste management, etc.). Special attention is recently given to topics of public catering (horeca).

Market segments

INCOMA GfK delivers marketing research and marketing consultancy in following market segments:

• Building industry and production of building materials
• Agriculture
• Raw materials industry
• Packaging industry
• Machinery industry (inc. automotive industry)
• Chemical industry
• Telecommunications and IT
• Transportation and spedition
• Other industrial services
• Utilities (energy, water, gas, waste management etc.)

Products and services

• Growth potential analysis
• Ussage and attitude analyses
• Customer satisfaction measurement
• Complex analyses of external market environment as the support for strategy formulation
• Complex analyses as the support for decision on business diversification
• Analyses of service quality provided on point of sale / point of contact with the customer (based on mystery shopping technique)

Our clients

Suppliers of industrial and B2B products and services, specialised distributors, suppliers of technologies, strategical and financial investors are mostly our clients