Industrial and B2B marketing and marketing research belong to the portfolio of INCOMA Research since 1991. These market segments were identified as the strategical development prioriry in 1996. The business unit covering these topics is created by the team of experts with competences in all major segments of industrial markets. This team does not conduct any projects from consumer, social or political research and is focused onto several B23B market segments only.

Referring to the development in last 10 years, INCOMA Research is competent supplier of industrial and B2B marketing research in the Czech Republic, Slovakia and other CEE countries (thanks to the direct membership in GfK Group).

Our Clients

INCOMA Industrial Marketing Research regularly co-operates with several dozens of local and international customers. It concerns important players on business - to -business market, both producers, distributors and providers of services. INCOMA has won recognition namely in the area of building industry, agriculture, machinery industry (inc. automotive industry), telecommunication and information technologies, new projects are gaining ground in the field of utilities and other public services (energy, water and gas supply, sewage, waste management, etc.). Special attention is recently given to topics of public catering (horeca).

Lately, INCOMA Industrial Marketing Research completed projects e.g. for Bramac, DAF, Elit, Hartmann - Rico, IBM, ING Real Estate, Iveco, Metaz, Monsanto, Sazka, Telenor and VW. As for horeca related projects, INCOMA Research serves the most important suppliers (Bestfoods, Coca-Cola, Makro, McCain, Meggle, Nestlé, Pepsi/ Toma, Setuza, TetraPak or Vitana).

Market segments

INCOMA Research delivers marketing research and marketing consultancy in following market segments:

• Building industry and production of building materials
• Agriculture
• Raw materials industry
• Packaging industry
• Machinery industry (inc. automotive industry)
• Chemical industry
• Telecommunications and IT
• Transportation and spedition
• Other industrial services
• Utilities (energy, water, gas, waste management etc.)

Standardised branded analytical products and tools:

• INCOMA Building Materials Market Monitor – analytical product based on continuous monitoring of preferences of individual building materials from the point of view of individual craftsmen, construction companies and investors
• INCOMA Construction Vision 2007 - the mid-term prognosis of Czech construction market development based on experience and ideas of leading experts
• INCOMA GPA (Growth Potential Analysis) - analytical tool based on complex evaluation of growth opportunities of company, brand, product category (inc. comodities) or particular product; identification of growth possibilities and opportunities of company, brand, product category or particular product is the most valuable benefit of the tool.
• INCOMA CSM (Customer Satisfaction Measurement) – identification of customers satisfaction, comparison of service quality with competition, analysis of willingness to repeated purchase, attitudes towards own and competitive brands from the point of view of your customers (this product is tailored mostly for marketing management suppliers and distributors of B2B products and services).

Another analytical products

• Brand image analyses
• Ussage and attitude analyses
• Complex analyses of external market environment as the support for strategy formulation
• Complex analyses as the support for decision on business diversification
• Analyses of service quality provided on point of sale / point of contact with the customer (based on mystery shopping technique)

Our clients

Suppliers of industrial and B2B products and services, specialised distributors, suppliers of technologies, strategical and financial investors are mostly our clients.