ONLINE RETAILERS GAIN GROUND IN SOME TRADITIONAL BRICK AND MORTAR STORE CATEGORIES
15.5.2013 -
The current domain of online retailers is primarily in the areas of smart/cell phones, consumer electronics and home appliances. However, online shopping is already also starting to challenge the positions of traditional brick and mortar stores in product categories such as toys, clothing and DIY assortment. ››
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PRIMARILY MORE AFFLUENT CZECHS SHOP ABROAD
30.4.2013 -
Almost one in every ten Czech households travels abroad at least occasionally to shop, while 3% of Czech households shop abroad regularly. However, according to results of the Shopping Monitor 2013 study from INCOMA, there are significant regional differences. ››
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70% OF HOUSEHOLDS LOYAL TO TOP 5 RETAILERS
3.4.2013 -
The vast majority of Czech households shop for FMCG at the 10 largest retail chains. Kaufland, followed by Tesco, Albert, Penny Market and COOP, held the highest shares of loyal customers at the end of 2012. These TOP5 chains are the main shopping places for 70% of Czech households and together operate a total of 3,800 stores. ››
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THE PATH TO PURCHASE INCREASINGLY LEADS THROUGH A DIGITAL
29.3.2013 -
Press release from INCOMA GfK regarding the findings of the “FutureBuy 2013“ study: With the ongoing development of the Internet and in particular the advent of new, "smart" mobile devices, such as smartphones and tablets, the path consumers in the Czech Republic take to product purchase is beginning to change dramatically. In connection with this, there are some fundamental shifts in the importance of individual sales channels, which are documented in the new FutureBuy study conducted by INCOMA GfK. If retailers and manufacturers are to remain competitive in the future, they need to identify these new trends in the behavior of Czech shoppers and respond effectively. ››
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RAPID CHANGES IN SHOPPING BEHAVIOR: CUSTOMER DEMANDS AND ECONOMIC PRESSURE
27.2.2013 -
Press Release about the results of the INCOMA SHOPPING MONITOR 2013 study: Grocery shopping in the Czech Republic is being shaped by opposing trends. The pragmatic development of household shopping behaviour continues, while strong pressures resulting from developments at individual companies and within the overall Czech economy alter the competitive landscape. These forces are leading to rapid changes in shopping behaviour, often in seemingly opposite directions ››
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