Incoma Research  
 
Contact
INCOMA GfK, s.r.o.
Kavčí Hory Office Park,
Na hřebenech II 1718/10,
140 00 Praha 4, Czech Republic

tel.: +420 251 117 541
E-mail: info@incoma.cz
›› Česká verze
 
Building Materials Market Monitor®

The INCOMA Research Company has been providing intensive marketing research and analysis since 1991. The key business activities are mainly B2B markets consisting of products and services including civil engineering and building materials markets.

The building market (and related market segments) belongs to one of dynamic and rapidly developing area of business in the Czech Republic. There are plenty of reasons for this growth, many of which we presume will positively affect said growth in the future. Company marketing strategy and its implementation into quality marketing decisions is key to the success of each company involved in this growing market. These decisions will not be well made if they are not based on relevant information and thorough knowledge of market trends, the company position and position of competitors, logistics trends, customer expectation and customer satisfaction.

 
From the point of view of mid-sized and small companies that carry out majority of their orders in specialised professions, concentration of the building materials market is at a relatively low level in the Czech Republic, particularly in the distribution area for materials purchasing. Because distribution is multistage in major cases, suppliers are not very often able to influence final customer behaviour. Suppliers are thus quite often not able to obtain relevant information and knowledge that are necessary for Quality Company marketing strategy by relatively easy methods. The special information product Building Materials Market Monitor, delivered by INCOMA Research, is considered the regular information support for the marketing and sales management of companies that supply building materials to the market.


Why BUILDING MATERIALS MARKET Monitor®?

The basic idea behind the Building Materials Market Monitor® is to bring our client information that is essential for their business and development. The contents of regular output, based on customer preference analysis of mid-sized and small companies are:

odrážka Overview of customer awareness of products, suppliers and brand of basic building materials.
odrážka Overview of level of distribution and brand penetration of particular materials and products.
odrážka Structural overview of purchase places and distribution channels used by customer to obtain specific products.
odrážka Structural overview of decision-making authority (who is the decision maker for purchasing particular products – the investor or his supplier).
odrážka Overview of development in particular market segments from the investor preferences point of view
odrážka Overview of importance and weight decision criteria by suppliers.
odrážka Overview of market position of own brands and key competitors´ brands.
odrážka Information source overview monitored by the customer for optimal dissemination of marketing communication.
odrážka Structure overview of customer activity (type and character their orders, developments and trends).
odrážka Overview of customer position on supplier’s credibility and dependability.
odrážka Overview of reasons why customer prefer single products.
odrážka Overview of watched chosen distribution channels and information sources.

 

Ten building subcategories

  1. Materials for horizontal and vertical supporting framework
  2. Materials for roof construction
  3. Materials for infilling
  4. Cements, ready-mix plasters and other dry building materials
  5. Building insulation
  1. Putties, adhesives and building foams
  2. Colours and paints
  3. Building material for building interior installation
  4. Building machines and tools
  5. Other building products for finishing touches
odrážka Selection from the ten subcategories is dependent on the individual customer.
odrážka There are overviews for every single subcategory mentioned above.
odrážka The analysis of small and mid-sized building companies, including specialized companies, is the primary group of purchasers.
odrážka The output of each subcategory is supplied both in printed and electronic form (in Czech or possibly in English). In case of interest we recommend personal presentation of analysis by a representative of INCOMA Research Company.
odrážka The prices of analysis are individual, depending on the volume and frequency of the customer current information needs.
odrážka It is possible to elaborate individual super standard analysis over scope of Building Materials Market Monitor® on customer demand.
 
We also would like to invite you to www.incoma.cz 
 

We will be happy to provide you with further detailed information on the product Building Materials Market Monitor at the address:

INCOMA Research, Geologická 2, 152 00 Praha 5,
Ing. Pavel Zdeněk, +420 251 117 553, e-mail: zdenek@incoma.cz

 

 

 On behalf of our sister company, INCOMA Consult, we would like to announce the conference “Forum of Czech civil engineering” (annual meeting of top managers in the building market). For more information visit www.construction21.cz .
 
 
 
© 2012 INCOMA GfK