The INCOMA Research Company has been engaged intensively in the marketing analysis activities of selected market segments throughout the Czech Republic and other transitive CEE countries since 1991.
The analytic project about the following B2B market products and services are considered the key focus of the INCOMA Research Company: automotive industry, building industry, agriculture, chemical industry, utilities, IT industry, machinery industry, transportation, healthcare industry, financial services and other B2B services

This range of segments has shown dynamic growth potential for business at the present time in the Czech economy. There are number of reasons for this growth but the key bases for the success of companies doing business in this market are understandable and quality marketing strategy as well as their implementation into prospective marketing decision-making. This decision-making could not be well founded in the majority of cases if it is not based on relevant information and knowledge of market development, its own and its competitor product position, distribution channels development, customer preferences and satisfactions etc.

Both to retain existing customers (which is becoming harder and harder) and to generate new customers (attracting competitors´ customers or new customers) is one of the key bases for a company that want to stay or grow in this competitive market. This process requires existing customers to remain be loyal to their suppliers and new customers to have solid reasons to choose a particular company as their suppliers. Due to this, it is crucial to discover the preferences of existing customers. It is also very important to be intimately aware of their level of satisfaction with suppliers´ offers and services (as well as the competitors’) and to perfectly understand a customers´ perception of the value of a particular product or service perceived by a customer, including any benefits given by producer.

All of these companies have a team of representatives/agents who work in the field and are in touch with customers. Client service and the increasing of added value are the major priorities of their work. In order to obtain relevant information it is helpful to hire authorized and specialized company that has relevant know-how and whose approach is moreover independent. The INCOMA Research product could become an appropriate source of information for your business. This product is based on long-time knowledge in the field of customer satisfaction analyses in the range of market segments. 
 

The main target of the Customer Satisfaction Monitor^® analysis is to obtain knowledge of the following areas:

	What is the level of awareness of the company brand and competitors’ brands?
	What sort of experience have your customers and competitor customers had with your products or services and what opinion do they have of competitor products or services?
	Which brand is perceived by customers as the innovator and the initiator of market development?
	How well are customers satisfied in various areas connected with your product or service parameters?
	How well are customers satisfied with supplier companies in logistics, financial services, management of business cases, settling of claims and contact with client service areas?
	How are supplier companies evaluated in consultancy and information providing from point of view of customers?
	How well are customers satisfied with the company in after-sale service?
	Are customers willing to repeat a purchase? Are they willing to purchase at an increasing volume? What motivators advance this growth?
	How do customers perceive the marketing activities of their suppliers and which marketing activities mainly address and influence the customer?
	What are barriers against and motivators for changing suppliers?
	What is the team structure that has decision-making competence? How do the team members perceive a particular supplier (and any given benefits by them?
	Which communication channels are best to address decision-makers? Which information sources are crucial for customers?

Customer Satisfaction Monitor^®s suitable to every company that has any B2B relation incorporated into its distribution chain.
INCOMA Research offers client assistance during the creation of programs for customer satisfaction monitoring. The content and depth of single analysis is formed according to an individual clients´ needs and existing INCOMA Research knowledge.

INCOMA Research, Geologická 2, 152 00 Praha 5, Ing. Pavel Zdeněk, +420 251 117 553, e-mail: zdenek@incoma.cz