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Contact
INCOMA GfK, s.r.o.
Kavčí Hory Office Park,
Na hřebenech II 1718/10,
140 00 Praha 4, Czech Republic
tel.: +420 251 117 541
E-mail: info@incoma.cz
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Do-It-Yourself 2009
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NEW! What is the impact of economic crises on (planning of) purchases of D-I-Y
assortment?
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What is the latest development in the D-I-Y market? Who is strengthening market
position and who is loosing it?
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What are the most significant changes in the D-I-Y chains? How does market saturation
vary in particular regions?
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What are the decisive factors for choosing particular assortment? What asortment
is linked typically to price preference and what assortment is associated primarily
with quality?
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What are the best known brands of particular assortments?
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What is the basic typology of D-I-Y customers and what shopping places do they prefer?
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What stores with goods for craftsmen, builders and gardeners do customers know and
according to what criteria do they decide about these stores?
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In what stores do customers spend biggest part of their spending on particular assortment
categories?
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How much did customers spend on households, workshops and gardens in the last 12
months?
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How is the preference of particular chains changing? How do their customers evaluate
them? What are the strengths and weaknesses of these chains? Are customers affected
by leafl ets that chains distribute?
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THESE AND MORE QUESTIONS ARE ANSWERED IN THE NEW REPORT BY
INCOMA RESEARCH AND GFK PRAHA:
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Important information for retailers, distributors and manufacturers
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Detailed analysis of shopping behaviour and current customers
preferences
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Complex survey of customers evaluation of chains for the last
8 years
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Results of a representative survey on a sample of 1,000 households,
broken by socio-demographic categories and other features
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Detailed profi les of the most important retailers
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The report is available in June 2009, in Czech and English,
in both hard and electronic copies (pdf).
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For more information on the report please refer to:
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INCOMA Research, Geologick� 2, 152 00 Praha 5,
+420 251 117 549, e-mail: cabal@incoma.cz
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Price of the first copy (hard copy or CD) is CZK 69,900,- (excl. + 19% VAT)
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Other copies or digital version á CZK 4,000,- (excl. + 19% VAT)
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Order
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