Incoma Research  
 
Contact
INCOMA GfK, s.r.o.
Kavčí Hory Office Park,
Na hřebenech II 1718/10,
140 00 Praha 4, Czech Republic

tel.: +420 251 117 541
E-mail: info@incoma.cz
›› Česká verze
 
Elektro 2009
  • What is the current development of the market with electrical appliences and electronics (household large appliances, small appliances, consumer electronics, telecommunications)?
  • What is the decision making process when choosing a product? What are the most important factors influencing the purchase? How do the decision criteria differ when people are buying individual electro categories (NEW! - PC a PC accessories)? Which categories are the best buying?
  • What is the brand awareness in given categories? Which brands are the most popular?
  • How are individual product brands assessed according to price and quality?
  • What are the main factors influencing the choice of a shopping place?Where do customers shop for particular electro categories most frequently? What is the awareness and rate of visits of stores with offer of electro assortment? How do shoppers assess those stores?
  • What is the awareness of leaflet campaigns of particular chains?
  • What is the awareness of leaflet campaigns of particular chains?
  • What is the attitude of shoppers to the shopping for electro on the Internet? Which Internet shops are the most popular? What electro assortment is bought on the Internet at most?How do customers assess web sites of stores?
  • What is the attitude of shoppers to instalment payment? What goods do they plan to buy on time and which hire-hire-purchase companies do they intend to use?
  • NEW! Which are the main genres on DVD, CD and PC that are preferred by customers?
 

You can find answers to these questions in the study of companies INCOMA Research and GfK Praha, based both on results of representative survey of consumer preferences of 1,000 Czech shoppers of electro assortment and analysis of the supply side of the market.
 

The study is intended both for retailers (identifies the customers and their demands) and suppliers (marketing strategy and identification of the best sellers and optimisation of marketing campaign) as well as for other subjects active on the electro market.

 Results of the consumer research divided by gender, age, education, family income, region, size of settlement and other characteristics  Special segmentation of shoppers according to their shopping habits and lifestyle  Detailed profiles of major electro retailers  Possibility of providing the source data of the survey for further analysis with the DataPrompt® data analysis tool.
 

The study is published in Czech and English languages in April 2009 and is available both in printed and electronic version (PDF).
 

More information available on request at:

INCOMA Research, Geologická 2, 152 00 Praha 5,
tel. +420 251 117 530 e-mail: rolinek@incoma.cz

GfK Praha, Geologická 2, 15200 Praha 5,
tel. +420 296 555 660, e-mail: zdenek.barta@gfk.cz

 
The price of the study is
Price of the first copy (hard copy or CD) is CZK
69.900,- CZK + 19% VAT

Other copies or digital version
á 4.000,- CZK + 19% VAT
 

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