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INCOMA GfK, s.r.o.
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140 00 Praha 4, Czech Republic

tel.: +420 251 117 541
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›› Česká verze
 
FASHION 2012
 
ANALYSIS OF CLOTHING AND FOOTWEAR CONSUMER SHOPPING BEHAVIOUR
 

 
MAIN TOPICS
 
 RETAIL CHANNELS
bullet role of shopping centres
bullet preferred store formats and particular chains by categories
bullet e-shopping
bullet shopping in Asian shops
 
 SHOPPER
bullet shopping behaviour and decision-making process
bullet average spending by categories
bullet A-branded goods shopping
bullet impact of crisis on clothes shopping
 
 MARKET STRUCTURE AND CHAINS‘ STRENGTH
bullet the most significant market players
bullet chains awareness, visit rate & multifactor evaluation
bullet preferred chains, the most popular brands
bullet customers‘ attitude to loyalty programmes
 

 
AVAILABILITY AND PRICE OF THE REPORT
 
bullet Price of the first copy (printed or CD) is CZK 79.900,- (excl. VAT).
Price of other language option (CZ or ENG. version) is CZK 4.000,- (excl. VAT).
bullet The study is issued in December 2011 in Czech version and in January 2012 in English version.
The study is available both in printed and electronic version.

CONTACT
 
INCOMA GfK
Kavčí Hory Office Park
Na Hřebenech II 1718/10
140 00 Praha 4
telephone: +420 251 117 532
e-mail: martina.drtinova@gfk.com
fax: +420 251 117 542
 

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