- What are the latest developments on the Czech market with fashion, clothes and footwear?
What is the role of shopping centres? Who are the major retailers with fashion,
clothes and footwear?
- In which particular stores do Czechs shop most for underwear, sporting wear, formal
wear, everyday and casual clothing, footwear and children’s underwear and clothes?
Which stores belong to their favourite ones? What are the decisive criteria for
the choice of the shopping place?
- What is the level of awareness of particular fashion chains offering clothing and
footwear? Which chains are visited most? Are some of them dominant on the market?
- What is the customer rating of price level, assortment, quality of goods, quality
of personnel and trendiness in particular retail chains?
- Which advertising campaigns are the best known ones? Which brands belong to the
most popular ones?
- What is consumers‘ attitude to mail-order shopping of fashion goods? Which mail
order shops are the most used?
- Consumer attitude to fashion shopping in open markets
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NEW! What is the attitude of consumers towards A
brand goods and towards seasonal sales?
-
NEW! What is the impact of current economical situation
on consumer behaviour?
-
NEW! What do Czechs prefer to wear to their jobs?
- ANSWERS TO THESE AND MANY OTHER QUESTIONS CAN BE FOUND
IN THE TOPICAL STUDY CURRENTLY PUBLISHED BY INCOMA GFK. IT IS BASED ON BOTH THE
ANALYSIS OF THE SUPPLY SIDE OF THE MARKET AND ON THE RESULTS OF THE REPRESENTATIVE
SURVEY OF CONSUMER PREFERENCES OF 1,000 CZECH HOUSEHOLDS WHEN SHOPPING FOR FASHION
AND CLOTHES.
- The latest issue of the exclusive survey takes up the successful 2003, 2005 and 2007 publications
- The study describes shopping patterns and preferences of particular customer groups
- Valuable information source for marketing strategies of both distributors and suppliers
- The results of the consumer survey are presented in comprehensive charts
- Comprehensive profiles of major retailers have been comprised
- Database of stores compatible with Regiograph/District GIS software also available
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The study is issued in July 2009 in Czech and English. It is available both in hard copy and on CD (pdf).
For more information on the report please refer to:
INCOMA GfK, Kavčí Hory Office Park, Na Hřebenech II 1718/10, 140 00 Praha 4,
tel.: +420 251 117 532, e-mail: drtinova@incoma.cz
Price of the first copy (hard copy or CD) is CZK 69,900,- (excl. + 19% VAT)
Price of other language option á CZK 4,000,- (excl. + 19% VAT)
Order
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