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Contact
INCOMA GfK, s.r.o.
Kavčí Hory Office Park,
Na hřebenech II 1718/10,
140 00 Praha 4, Czech Republic
tel.: +420 251 117 541
E-mail: info@incoma.cz
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Furniture 2010
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- Who are the customers buying furniture and home equipment? What is the
share of people who buy the assortment? What categories of furniture buy
shoppers at most?
- How frequently do they buy furniture and accessories?
- What is their shopping motivation and how are housing conditions of
shoppers connected to their shopping habits?
- How much do Czech shoppers spend on furniture and home equipment? On
which categories do shoppers spend the most?
- What types of stores do shoppers prefer? Does the shopping place vary
concerning individual furniture categories? Where would shoppers go for beds,
sofas, kitchen units, textiles or other accessories? How shoppers choose
their store?
- What is the awareness of individual retailers and which ones are the most
popular? Which retail leaflets are the best knowns?
- How do shoppers assess individual stores offering furniture and home
equipment? Which retailers are seen to offer best prices, assortment range,
product quality or which have the best personnel?
- What is the decision making process like when shoppers choose
individual pieces? How important is the opportunity of instalment selling
for them?
- What is role of the Internet regarding shopping for furniture? How
many people have already purchased some pieces on-line?
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Beds
Wardrobes and storage systems
Sofas
Living rooms
Dining tables and chairs
Kitchen units
Bathroom furniture
Home office
Child´s furniture
D-i-y workshops
Furnishings & accessories
Lightings
Carpets
Garden furniture |
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The study is intended both for retailers (identifies customers and their
demands) and suppliers (for optimisation of marketing strategy and campaigns and
identifi cation of the best sellers) as well as other subjects active on the
furniture market. |
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- Results of the consumer research divided by demographics parameters, region and
size of the settlement, income, shopping habits and type of respondents
dwelling.
- Detailed profiles of major furniture retailers.
- Data of the consumer survey available also in data browser DataPrompt®.
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The study is published in Czech and in English languages in January 2010 and
is available both in printed and electronic version (pdf).
For more information on the report please refer to:
INCOMA GfK, Kavčí Hory Office Park, Na hřebenech II 1718/10, 140 00 Praha 4,
+420 251 117 549, e-mail: cabal@incoma.cz
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| Price |
Basic version: 89.900,- CZK + 19% VAT
Each additional copy á 4.000,- CZK + 19% VAT |
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Order
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