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INCOMA GfK, s.r.o.
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Na hřebenech II 1718/10,
140 00 Praha 4, Czech Republic

tel.: +420 251 117 541
E-mail: info@incoma.cz

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INCOMA Horeca Vision 2005

Information on structure and size of the horeca market and information on development of individual segments of FMCG in horeca channel are available within standardised research producst INCOMA Horeca Overview^® and INCOMA Horeca Monitor^®. The perspectives of development of the horeca market within the mid-term horizon are influenced by many important factors. Impact of these factors can not be described by the simple extrapolation of known trends. Namely, some of these factors are:

	increasing demand on quality
	increasing diferentiation and variability of the market
	increasing purchasing power,changes in customer‘s preferences
	integration of the Czech Republic into EU
	continuously increasing interest of FMCG suppliers in horeca segment
	changes in market concentration, its internationalisation

Horeca (foodservice segment) is perceived as the key growth opportunity by most of professional FMCG suppliers.
The knowledge of market principles and mainly the knowledge of the development in the future are then the necessary
success sources. Perspectives of the Czech horeca market and scenarios of its further development are described
in the study INCOMA Horeca Vision^®.

	Future development of the Czech horeca market (size, dynamics, segments)
	Future development of purchasing preferences towards FMCG categories
	Future development of individual FMCG segments, intensity of changes and their sources
	Development of importance of brands
	Development of preferences regarding to the supplier‘ s selection
	Development of forms and ways of communication between suppliers and outlet‘s operators
	Sources of competitive advantages, their identification and extent
	Identification of new market opportunities
	Sources of threats, their identification and extent
	Technological aspects of horeca market development
	Impact of EU integration

	The project outputs are a valuable information source in particular for suppliers of the respective assortment groups of fast-moving consumer goods, but also for suppliers of technologies, distributors or investors.
	These analyses are based on expert panel of horeca professionals (suppliers of FMCG, suppliers of technologies, distributors, academical and legislation experts and horeca outlets operators).

We will be happy to provide you with the detailed information on the product INCOMA Horeca Vision^®, inclusive of the time schedule and price, at the address:

INCOMA Research, Geologická 2, 152 00 Praha 5,
+420/2/511 17 552 Kateřina Bartošová, e-mail: bartosova@incoma.cz
nebo +420/2/511 17 550 Radek Mužík, e-mail: muzik@incoma.cz

We would you like to invite you to www.incoma.cz and www.horeca21.cz

Price

The price of the study is individual , depending on the volume and frequency of your current information needs. In the event of interest in more information products, you may be offered fairly attractive business conditions.

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