Incoma Research  
 
Contact
INCOMA GfK, s.r.o.
Kavčí Hory Office Park,
Na hřebenech II 1718/10,
140 00 Praha 4, Czech Republic

tel.: +420 251 117 541
E-mail: info@incoma.cz
›› Česká verze
 
HYPERMARKET 2011
 
COMPLEX ANALYSIS OF HYPERMARKETS AND THEIR CUSTOMERS IN THE CR
 

 
MAIN TOPICS
 
 MARKET CHARACTERISTICS
bullet development of hypermarket market
bullet numbers, spaces, turnovers
bullet regional expansion
bullet relation to shopping centers and retail parks
 
 CUSTOMERS’ VIEWPOINT
bullet hypermarket as the main shopping place
bullet factors influencing the choice of a store, satisfaction
bullet awareness and visit rate of chains
bullet customer evaluation, position maps
 
 PROFILES OF CHAINS
bullet characteristics of the chain
bullet marketing, expansion
bullet store addresses
bullet hypermarket catchment areas
 

 
AVAILABILITY AND PRICE OF THE REPORT
bullet Price of first copy (paper copy or a CD) is CZK 39,900 + VAT.
Price of other language á CZK 4,000 + VAT.
bullet Report is released in February 2011 in Czech and English.
Available both in paper and electronic copy.

CONTACT
   
INCOMA GfK
Kavčí Hory Office Park
Na hřebenech II 1718/10
140 00 Praha 4
telephone: +420 251 117 543
e-mail: divis@incoma.cz
fax: +420 251 117 542
 

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