Incoma Research  
 
Contact
INCOMA GfK, s.r.o.
Kavčí Hory Office Park,
Na hřebenech II 1718/10,
140 00 Praha 4, Czech Republic

tel.: +420 251 117 541
E-mail: info@incoma.cz
›› Česká verze
 
MALL SHOPPING 2012
 
COMPREHENSIVE SURVEY OF SHOPPING CENTRES AND THEIR CUSTOMERS
 

 
MAIN TOPICS
 
 CONSUMER SURVEY OF CUSTOMERS OF SHOPPING CENTRES
bullet awareness, traffic and preference of shopping centres
bullet preference and reasons of shopping centre selection
bullet drivers and barriers to choose a shopping centre
bullet course of a typical visit in a shopping centre
bullet parameters of shopping centre visiting
bullet shopping for assortments in shopping centres
bullet relations to shopping centres marketing activities
bullet impact and perception of economic situation
 
 STRUCTURE OF SHOPPING CENTRES IN THE CZECH REPUBLIC
bullet development, types and reg. distribution of centres
bullet assortment and tenant mix of Czech shopping centres
bullet catchment area of the 80 largest shopping centres in Czechia
bullet interactive databasis of shopping centres and their tenants
 

 
AVAILABILITY AND PRICE OF THE REPORT
 
bullet Price of the first copy (Czech or English version) is CZK 39,900,- (excl. VAT).
Price of other language option (Czech or English version) is CZK 4,000,- (excl. VAT).
bullet The study is issued in December 2011. The study is available both in hard copy and on CD.

CONTACT
 
INCOMA GfK, Kavčí Hory Office Park
Na Hřebenech II 1718/10
140 00 Praha 4
telephone: +420 251 117 541
e-mail: frantisek.divis@gfk.com
e-mail: martina.drtinova@gfk.com
fax: +420 251 117 542
 

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