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Contact
INCOMA GfK, s.r.o.
Kavčí Hory Office Park,
Na hřebenech II 1718/10,
140 00 Praha 4, Czech Republic
tel.: +420 251 117 541
E-mail: info@incoma.cz
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RETAIL VISION 2015
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Expert prediction of retail development in the Czech Republic
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External impacts, economy * Main changes in retail * Retail
network development * Position of formats, chains * Assortment strategy * Internet
a on-line * Price strategy * Internet and on-line * Shopping centres * Retail &
Suppliers * Wholesale trade * Customers of the future * Marketing and communication
* Personnel, HR development * Main priorities
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Who else would have a better and more competent idea about the future of the Czech
retail trade than those who operate within it in high positions and whose decisions
influence and therefore help to create that very future?
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With this idea, project RETAIL VISION was established in 2000, within its framework
managers of major companies operating in the Czech market are addressed
(of course representatives of the retail trade are predominant but supplier companies
are also represented) as well as experts from other areas to give
their opinion on the development of the industry in the coming years.
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Results of the fourth project in this series: INCOMA RETAIL VISION 2015
are based on almost four dozen in-depth interviews which were conducted in autumn
2011 as well as other supporting analysis.
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In the expert interviews, we were interested in how the Czech retail trade will
appear over the next four years, what changes will occur in the marketplace,
from the customer side as well as in the strategies of the market players. The study
gives you a closer look to how senior managers and other experts see the further
development of individual areas, an overview of which can be seen in the left column.
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We believe that the study will bring inspiration and ideas to your coming managerial
decisions. While studying the results, you will see that the period lying ahead
of us will not be easy for the Czech market but there will be ways by which it will
be possible to navigate it successfully.
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AVAILABILITY AND PRICE OF THE REPORT
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Price of the report: 119.000 CZK (excl. VAT)
Study is available in Czech and English,
both in printed and electronic form. Presentation of results in your company is
included.
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CONTACT
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For more information and study order contact: Pavel Cabal, tel. 251117549,
pavel.cabal@gfk.com.
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Order
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