Leaflets are among the most effective instruments for retail communication. Their numbers grow year by year and more retailers start working with them. When planning a quality promotion, all retailers or suppliers undoubtedly ask many questions.

	Which FMCG categories are promoted most often?
	How does promotion differ regarding particular retail formats?
	Which chains enlist certain FMCG categories in their leaflets most often?
	How does promotion of particular categories differ throughout a year?
	Which suppliers / producers are most active in leaflet communication?
	What their product promotion looked like in the last 12 months? Which leaflet of which chain did they use for biggest number of their products? Which particular goods from their portfolio was presented in leaflets most frequently?
	What is the strategy of particular chains for the promotion of private labels? What is the most advertising chain?
	Do exist some time periods when given chains offer more of fewer private labels in their leaflets? Which ones and in what chains?
	How does work with private labels differ in leaflets of various retail formats – hypermarkets, supermarkets, discounts, independent stores and cash&carry?

The above and many more questions are answered in the report based on the analysis from the leaflet database LEAFLET MONITOR:
 

The report offers 150 pages with graphs and analytic texts completed with concrete leaflets pictures.
The report is released in Czech and English versions at the beginning of January 2004 and is available in both hard and electronic copies.

Who is the study designed for? All clients who currently work with the software LEAFLET MONITOR. They are offered a summary report about events in leaflet communication for a reduced price, saving thus hundreds of hours needed for an in-depth analysis of this kind.  All retailers, producers and suppliers who have no opportunity to work with the software. They are shown possibilities of a more in-depth view of leaflets with the assistance of the LEAFLET MONITOR software and brought much new, clear and comprehensive information about leaflet communication.

INCOMA Research, Geologická 2, 152 00 Praha 5,
tel.  +420 251 117 534, e-mail: odlova@incoma.cz

Price of a copy:

	Basic version 39.,900 CZK + 22% VAT
	50% price reduction for current clients
	Each extra copy á  4,000 CZK + 22% VAT

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