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Contact
INCOMA GfK, s.r.o.
Kavčí Hory Office Park,
Na hřebenech II 1718/10,
140 00 Praha 4, Czech Republic
tel.: +420 251 117 541
E-mail: info@incoma.cz
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Shopper Typology 2008
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Chains' expansion, differentiation of retail formulas, and increasing competition
have created new situation in the Czech retail market. The shoppers are still more
demanding and informed about the retail concepts. Patterns of shopping preferences
consequently tend to diversify into several shopping models. Marketing tools that
work effectively in one group of customers need not work in another one. Concepts
and solutions targeted to focus groups is the key to success instead of quantitative
expansion or mass marketing. Joint product of INCOMA Research and GfK Praha helps
to solve such a kind of challenges.
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Which shopper types can be distinguished in the Czech retail and which are their
typical features? How are individual types represented in the shoppers' total and
how this proportion develops?
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How does importance perception of individual marketing factors (price, assortment,
product quality, opening hours, staff, parking lot, etc.) differ by shopper types?
How does differ satisfaction with these factors?
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How are individual shopper types choosing their main shopping place? Which formulas
/ chains do they prefer and which is the typological structure of individual chains'
customers?
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Which shopping behaviour is typical of individual shopper types? Do they shop rather
impulsively or rationally? How do they perceive branded products? Are they using
promotion leaflets, price discounts, and loyalty schemes?
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Are there differences in shopper types' family income, education, age, and social
position? Are they living in cities or in villages?
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Which newspaper and TV stations are preferred by individual shopper types and by
individual chains' customers?
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The report analyses shopping habits, media preferences and lifestyle characteristics
of individual shopper types in tens of charts and tables.
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Besides this report, we also can offer you the standardised product monitoring development
of shopping preferences of Czech households and their relation towards individual
retail chains. For more information about this project
please see the special leaflet or http://shop.incoma.cz
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More information available on request at:
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INCOMA Research, Geologická 2, 152 00 Praha 5,
tel. +420 251 117 549,
e-mail: cabal@incoma.cz
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Pricing:
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Price per one copy CZK 79.900 + 19% VAT
(Other copies á CZK 4.000 + 19% VAT)
With order of another study from the series SHOPPING MONITOR 2008, SHOPPING MONITOR
Central Europe, HYPERMARKET 2008 you are entitled to the special discount of 10%.
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Order
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