Incoma Research  
 
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INCOMA GfK, s.r.o.
Kavčí Hory Office Park,
Na hřebenech II 1718/10,
140 00 Praha 4, Czech Republic

tel.: +420 251 117 541
E-mail: info@incoma.cz
›› Česká verze
 
SHOPPER TYPOLOGY 2010
 
COMPREHENSIVE SEGMENTATION OF SHOPPERS ON THE CZECH MARKET
(PURCHASE OF FMCG))
 

 
MAIN THEMES
bullet SHOPPING STYLE AND PROFILING OF TYPES
bullet DRIVERS AND DECISION MAKING PROCESS
bullet MARKET POTENTIAL AND CHAIN PREFERENCE
 
 THE STUDY MONITORS FOR PARTICULAR SHOPPING TYPES
bullet Attitudes towards shopping, what shopping means to them
bullet Key factors for the choice of a store
bullet Expectations from a store, shopping style
bullet Preferred shopping place by formats, by chains
bullet Market potential and purchasing power in the segment
bullet Size of the shopping basket
bullet Shopping frequency
bullet Usage of leaflets
bullet Loyalty to stores
bullet Basic socio-demographic characteristics
 
 5 SHOPPER TYPES
bullet "Quality for family"
bullet "Volume & bargain"
bullet "Cheap & close"
bullet "Habit"
bullet "Fast!"
 

 
AVAILABILITY AND PRICE OF THE REPORT
bullet Price of the first copy (hard copy or CD) is CZK 39,000,- (excl. VAT). Price of other language option is CZK 2,000,- (excl. VAT).
bullet The Czech version of the study is issued in October 2010, the English version is issued in November 2010. The study is available both in hard copy and on CD.

CONTACT
   
INCOMA GfK
Kavčí Hory Office Park
Na hřebenech II 1718/10
140 00 Prague 4
telephone: +420 251 117 549
e-mail: cabal@incoma.cz
fax: +420 251 117 542
 

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