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›› Česká verze
 
SHOPPING MONITOR 2012 - Central & Eastern Europe
 
COMPARISON OF SHOPPING PREFERENCES IN CENTRAL & EASTERN EUROPE
 

 
MAIN TOPICS
 
bullet What are the differences between shopping behaviour of consumers in CEE countries?
bullet Which factors have major impact on their choice of a shopping place?
bullet Location? Assortment? Price? Discounts? Loyalty programmes?
bullet Branded goods? Freshness? Staff? Opening hours? Other?
bullet Which store formats do they prefer?
bullet Which chains are best known?
bullet Which chains do they like most and why?
bullet How they evaluate chains by price level, assortment range, freshness and quality of goods?
bullet What do they think about particular chains‘ in-store atmosphere and staff behaviour?
bullet Do they shop by car?
bullet How are they influenced by retailer leaflets?



AVAILABILITY AND PRICE OF THE REPORT
bullet The study is available both in hard copy and on CD. The study is issued in February 2012.
bullet Price of the first copy is EURO 8,500,- (excl. VAT).

CONTACT
INCOMA GfK
Kavčí Hory Office Park
Na Hřebenech II 1718/10
140 00 Praha 4 telephone: +420 251 117 549
e-mail: pavel.cabal@gfk.com
fax: +420 251 117 542
 

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