• NEW! In what retail chains do the Czech households spend most on particular food and elementary nonfood assortment categories?
• How have the shopping habits and purchase preferences of Czech population developed?
• Are Czech consumers satisfi ed with their shopping conditions? What do they miss the most? What is important for hypermarket, supermarket, discount or small-stores’ shoppers?
• What is the share of shoppers who use car, or use promotional leafl ets when shopping?
• Customer segmentation by their shopping style - shopper typology.
• What stores do customers prefer most when shopping for food in general and for assortment categories?
• How do the Czech households shop private labels a and bio food products?
• Where do Czech consumers buy footwear, fashion, electronics, household appliances, stationery, toys, furniture, sport goods and do-it-yourself goods?
• Which locations do customers prefer when shopping particular non-food categories?
• How has the level of awareness (spontaneous, aided, active) of individual retail chains developed?
• How do chains meet customer expectations? How are the retail chains evaluated when compared to their competitors considering the price level, range of assortment, quality of goods, quality of personnel and quality of shopping environment?

NEW! ENHANCED CATEGORIZATION

You can find answers to these and other questions in the new and extended study of INCOMA GfK, based on the representative survey among 1,000 Czech households.

The study is published in Czech and in English languages in early January 2010 and is available both in printed and electronic version (pdf). For more information on the report please refer to:

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