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COMPREHENSIVE ANALYSES OF SHOPPING BEHAVIOUR / MARKET TRENDS
SINCE 1997
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MAIN TOPICS
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SHOPPER PROFILE
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shopping behaviour
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sociodemographical features
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regional differences
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shopper typology
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DECISION-MAKING PROCESS
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motivation for store selection
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impact of shopping basket
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spending and frequency
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promotional leaflets
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RETAIL MARKET/CHAINS POSITION
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chains awareness
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preferred chains / visit rate
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customers loyalty to chains
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preferred retail formats
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CHAINS PROFILES AND IMAGE
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chains evaluation by shoppers
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profiling categories in particular chains
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typical customer of chains and formats
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strengths and weaknesses of chains
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FMCG CATEGORIES
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category penetration
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preferred formats
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preferred chains
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organic food, private labels
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LONG-TERM CONSUMPTION GOODS
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main shopping place (format)
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shopping frequency
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footwear, clothing, electronics, household appliances, stationery, toys, furniture,
sport goods, DIY goods, household goods
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