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Contact
INCOMA GfK, s.r.o.
Kavčí Hory Office Park,
Na hřebenech II 1718/10,
140 00 Praha 4, Czech Republic
tel.: +420 251 117 541
E-mail: info@incoma.cz
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Sports Equipment & Fashion 2007/08
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Who are the customers buying the sports goods and how do they differ?
What share of Czech population do some sports and how often? Which
sports are the most popular?
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How frequently do they buy the sports goods? What are the individual
shopper segments and what is their attitude concerning expenditures,
shopping behaviour and choice of a store? What is their motivation and lifestyle?
Do they watch sports on TV?
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What are the Czech household expenditures for sports equipment and sports activities?
How much do they spend on sports fashion, sports equipment and related services?
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What type of store do shoppers prefer when buying sports equipment
and clothing?
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What is the decision making process like when choosing a store?
Do they prefer big stores in shopping centres or small ones? What portion of sports
shoppers does visit shopping centres? How many shoppers have experience
with shopping sports goods on the Internet?
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What is the awareness of individual retailers and which ones are
the most popular? How do shoppers assess individual stores offering sports goods?
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What influences the choice of individual products? What are the
differences in decision-making process when buying sports clothing and equipment?
What is the level of impulse purchases?
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What brands of sports clothing, footwear and equipment are the
best known?
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You can find answers to these questions in the study of companies Incoma Resarch
and GfK Praha, based both on results of representative survey of consumer preferences
of 1,000 czech sports shoppers and analysis of the supply side of the market.
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The study is intended both for retailers (identifi es the customers and their demands)
and suppliers (marketing strategy and identifi cation of the best sellers and optimisation
of marketing campaign) as well as for other subjects active on the sports market.
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Results of the consumer research divided by gender, age, education, job, income,
region, size of settlement, shopping habits and other characteristics
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Special segmentaion of shoppers according to their shopping habits and lifestyle
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Detailed profi les of major sports retailers
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Possibility of providing the source data of the survey for further analysis with
the DataPrompt® data analysis tool
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The report is available in July 2007, in Czech, Slovak and English, in both hard
and electronic copies (pdf).
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For more information on the report please refer to:
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INCOMA Research, Geologická 2, 152 00 Praha 5,
tel. +420 251 117 544, e-mail: vorisek@incoma.cz
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Price
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Price of the first copy (hard copy or CD) si CZK 49,900,- (excl. + 19 % VAT)
Other copies or digital version á 4,000,- (excl.+ 19 % VAT)
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Order
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