Incoma Research  
 
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INCOMA GfK, s.r.o.
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140 00 Praha 4, Czech Republic

tel.: +420 251 117 541
E-mail: info@incoma.cz
›› Česká verze
 
SUPERMARKET & DISKONT 2011
 
COMPREHENSIVE ANALYSES OF SUPERMARKET AND DISCOUNTER CUSTOMERS
 

 
MAIN TOPICS
 
 SHOPPER
bullet shopping behaviour
bullet decision–making process
bullet profiling
bullet brands awareness
 RETAIL STRUCTURE AND CHAIN PERFORMANCE
bullet market importance of formats
bullet preferred chains
bullet chain performance (shopping frequency, shopping basket)
bullet loyalty to chains
 CHAINS PROFILES
bullet chains evaluation (price, range, quality)
bullet reasons for chains selection
bullet profile of chains' customers
bullet comprehensive chain profi le (incl. sales, expansion)

AVAILABILITY AND PRICE OF THE REPORT
bullet Price of the first copy (hard copy or CD) is CZK 79,900,- (excl. VAT). Price of other language option is CZK 4,000,- (excl. VAT).
bullet The Czech version of the study is issued in June 2011, the English version in July 2011. The study is available both in hard copy and on CD.

CONTACT
   
INCOMA GfK
Kavčí Hory Office Park
Na hřebenech II 1718/10
140 00 Praha 4
telephone: +420 251 117 549
e-mail: cabal@incoma.cz
fax: +420 251 117 542
 

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