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Contact
INCOMA GfK, s.r.o.
Kavčí Hory Office Park,
Na hřebenech II 1718/10,
140 00 Praha 4, Czech Republic
tel.: +420 251 117 541
E-mail: info@incoma.cz
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Supermarket&Diskont 2009
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What are the latest developments in the discount and supermarket market in
the Czech Republic? What are the perspectives of these market segments?
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What is the structure of shoppers in discount and supermarket chains?
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How does the expansion of the major discount and supermarket chains proceed?
Do they win new customers or do they lose the old ones?
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What is the awareness of individual chains? What are their strenghts and
weaknesses?
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Are you interested in leaflets impact on shopping decisions?
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In what chains do the customers buy meat and meat products?
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In what chain do the customers buy fresh fruits and vegetables?
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How often do the customers buy private labels?
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NEW!
How much do consumers spend on groceries on an average shopping trip
in particular chains?
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YOU CAN FIND ANSWERS TO THESE AND OTHER QUESTIONS IN THE NEW
STUDY:
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The study offers:
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Complex view on the discount and supermarket segment
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Recent development of the market segments
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The latest outputs of the consumer survey done on the nation-wide
representative sample of 1000 Czech households showing the typical shopping preferences
regarding major chains in the Czech market
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Awareness, popularity, strengths and weaknesses of the chains
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Topical consumer assessment of all retail chains
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Positioning and benchmarking of discount and supermarket chains
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Detailed profi les and regional distribution of retail network
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Results of representative consumer survey in a detailed structure
by gender, age, education, region of residence and by size of the residence place
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The report is available in June 2009, in both hard and electronic
copies (ppt).
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For more information on the report please refer to:
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INCOMA Research, Geologická 2, 152 00 Praha 5,
+420 251 117 549, e-mail: cabal@incoma.cz
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Price of the fi rst copy (hard copy or CD) is CZK 54,900,- (excl. + 19% VAT)
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Other copies or digital version á CZK 4,000,- (excl. + 19% VAT)
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Order
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