What is the position of Tesco across Europe and on the Czech retail market? How is it expanding and building its market share?
What is Tesco awareness among Czech consumers, and how many of them really go shopping there?
Who are typical Tesco shoppers? What is their socio-demographic profile, consumption habits and media behaviour?
Which are the key decision factors for choosing Tesco as shopping place?
In which product categories has Tesco an especially strong market position, and what is the relation to its price level?
How important are private labels in Tesco portfolio? And how strong are PL in different categories at Tesco?
How are shoppers rating Tesco on price level, assortment, quality of goods, staff and shopping environment? What is its image compared to main competitors?
How satisfied are shoppers with Tesco, how does it compare to competitors?
Carefully watched by all competitors, Tesco is ranking as one of the most successful chains in the Czech retail. This position was achieved thanks to a quick expansion and unique business strategy.
report with the aim to map Tesco's position and trends in the context of its key retail competitors.
■ Combination of a representative survey on attitudes, awareness and evaluation among Czech consumers, with analyses of real shopping patterns based on Consumer Tracking (GfK household panel) ■ A detailed analysis of strengths and weaknesses, benchmarked to key competitors ■ Recent trends and current situation ■ Essential information for retailers, suppliers and manufacturers of fast moving consumer goods ■
The study appears in English in February 2008, in both hard-copy and electronic version.
For more information please contact:
INCOMA Research, Geologická 2, 152 00 Praha 5, tel. +420 251 117 549, e-mail: cabal@incoma.cz GfK Praha, Geologická 2, 15200 Praha 5, tel.: +420 296 555 683, e-mail: karlikova@gfk.cz
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