INCOMA GfKhttp://www.incoma.czcs60GfK Future Buy Study Unveils New “XTreme Shoppers,” Poised to Change Shopper Marketing Dynamic http://www.incoma.cz/en/ols/reader.aspx?msg=1107&lng=EN&ctr=203Multi-Dimensional Insight Reveals Emergence of New Era in ShoppingMon, 19 Jul 2010 22:00:00 GMTShopper Marketing: How to transform a “visitor of store” into a shopper http://www.incoma.cz/en/ols/reader.aspx?msg=1100&lng=EN&ctr=203Expert analyses of research and advisory companies signalize that in the developed countries there is 70% of shopping decisions made directly in the store. Mon, 07 Jun 2010 22:00:00 GMTGfK CEE Newsletter - Retail & Shopper Researchhttp://www.incoma.cz/en/ols/reader.aspx?msg=1098&lng=EN&ctr=203PDF version.Wed, 02 Jun 2010 22:00:00 GMTCrisis influences the shopping behaviour of Czech population and promotional communication of retail chainshttp://www.incoma.cz/en/ols/reader.aspx?msg=1093&lng=EN&ctr=203After years of prosperity and growth, Czech trade is going through a difficult period and retailers and suppliers are having to deal with a situation they are not used to.Thu, 20 May 2010 22:00:00 GMTMarketing Management 2010: Is really the work of marketers currently mostly driven by the need to hold down?http://www.incoma.cz/en/ols/reader.aspx?msg=1092&lng=EN&ctr=203This year’s conference Marketing Management, which was held on 5th May 2010, attracted around 150 attendants to the Prague hotel Grand Majestic Plaza. Sun, 09 May 2010 22:00:00 GMTHow to get off the promotion train, which goes in the bad direction?http://www.incoma.cz/en/ols/reader.aspx?msg=1085&lng=EN&ctr=203Just rarely in the almost ten years history of the conference series Retail in Detail three was found a topic so much corresponding with the actual demand for information in retail, solving the question of efficient promotions. Thu, 01 Apr 2010 22:00:00 GMTHow to gain new energy and motivation for the squeezed marketing?http://www.incoma.cz/en/ols/reader.aspx?msg=1081&lng=EN&ctr=203Marketing of nowadays is much more demanding than in peaceful times of redundancy, when success was very often achieved just by careful keeping of bureaucratic procedures, safe distribution of dedicated budgets, contemplating every decision and doing what everyone else is doing.Mon, 22 Mar 2010 23:00:00 GMTFleet Management 2010 – When to optimize fleet management if not now?!http://www.incoma.cz/en/ols/reader.aspx?msg=1079&lng=EN&ctr=203In the time when economical pressures on cost optimization in every company sector are alarming, the attention logically focuses on the ways how to save also on fleet management.Wed, 17 Mar 2010 23:00:00 GMTShopping centres battle for customershttp://www.incoma.cz/en/ols/reader.aspx?msg=1076&lng=EN&ctr=203The results of the project "Shopping Center&Hypermarket 2010"Wed, 10 Mar 2010 23:00:00 GMTCzech Construction Forum 2010http://www.incoma.cz/en/ols/reader.aspx?msg=1075&lng=EN&ctr=203The Czech Construction Forum 2010 has registered a record participation; a very opened discussion resulted in participants´ appeal on the government to guarantee a long-term legislation condition frame for construction business.Thu, 04 Mar 2010 23:00:00 GMT